Canterbury launches ‘Committed to the Game’ campaign

first_imgThursday Jul 2, 2015 Canterbury launches ‘Committed to the Game’ campaign Canterbury has today launched “Committed to the Game”, a new global positioning for the authentic yet innovative rugby brand. View the launch video below.Canterbury has been dedicated to the game of rugby since 1904, resulting in over 110 years of unrivalled heritage and experience in the sport, constantly innovating to deliver the best product for all levels of the game. That commitment will now be brought to life across all global product and brand campaigns, reinforcing Canterbury’s commitment to producing ground-breaking sports apparel from the grassroots player right through to the elite performer. Launching the #CommittedToTheGame campaign, Canterbury has unveiled a new piece of brand video content to articulate the new position. The ‘Committed to the Game’ line will be used across all elements of campaign look and feel, with brand activity rooted in telling the story of commitment. The positioning has already been integrated into current campaigns across Teams, Performance and Rugby Life.Canterbury CEO, Chris Stephenson, said; “Commitment to anything is an inclusive and powerful quality. Within rugby it is our pledge to connect everyone involved in the game; whether on the field or during a rigorous training regime, through to each fan’s dedicated and loyal support for their team.”ADVERTISEMENT Posted By: rugbydump Share Send Thanks Sorry there has been an error Related Articles 81 WEEKS AGO scottish prop saves fire victim 84 WEEKS AGO New Rugby X tournament insane 112 WEEKS AGO Vunipola stands by his comments supporting… From the WebThis Video Will Soon Be Banned. Watch Before It’s DeletedSecrets RevealedUrologists Stunned: Forget the Blue Pill, This “Fixes” Your EDSmart Life ReportsYou Won’t Believe What the World’s Most Beautiful Girl Looks Like TodayNueeyDoctors Stunned: This Removes Wrinkles Like Crazy! (Try Tonight)Smart Life ReportsIf You Have Ringing Ears Do This Immediately (Ends Tinnitus)Healthier Living10 Types of Women You Should Never MarryNueeyThe content you see here is paid for by the advertiser or content provider whose link you click on, and is recommended to you by Revcontent. As the leading platform for native advertising and content recommendation, Revcontent uses interest based targeting to select content that we think will be of particular interest to you. We encourage you to view your opt out options in Revcontent’s Privacy PolicyWant your content to appear on sites like this?Increase Your Engagement Now!Want to report this publisher’s content as misinformation?Submit a ReportGot it, thanks!Remove Content Link?Please choose a reason below:Fake NewsMisleadingNot InterestedOffensiveRepetitiveSubmitCancellast_img read more

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